Press and Media

THE EYES HAVE IT: SURVEY SAYS LOOKS COUNT ONLINE

Published on: 07/30/2003

Funny? Interesting? Smart? Rich? All take a back seat to looks!

Pearl River, NY, July 30 – Responding to a survey on popular online dating site www.iMatchup.com, over 1,000 members said photos are the most important element of an online profile, with looks having twice the impact of a large income.

Whether online or off, the old adage that looks count still holds true. When coming face-to-face online, nearly 70 percent of respondents said the eyes have it and are, by far, the sexiest facial feature. Playing lip-service to second place, mouths received just 25 percent of the vote. Interestingly, hairstyle is a minor factor at 6 percent. “Thousands of individuals are turning to our site each day to find fun and romance,” reports Dan Levine, iMatchup.com's romance director, “but those willing to post an attractive photo will have more success than those who don’t.”

In fact, the survey shows that fully one-third will not respond to an email from someone who is unwilling to post a photo.

A full length photo may also help when putting your best foot forward, especially in light of the fact that those surveyed said legs are a very compelling body part (23 percent), as are a nice chest (26 percent). Posting more than one photo may also be a good idea since nearly 30 percent of those surveyed believe one’s derriere is by far the sexiest feature on a person’s body.

iMatchup.com uses a step-by-step approach to actual dating. Users begin by posting a profile on the site that can feature a photo, detailed background info and an essay. They can then exchange emails with over one million other members and progress to face-to-face interaction either in person or via a live video chat room.

“After photos, our survey found that the most important elements of a profile – in ranking order – are the self-descriptive paragraph, a person’s geographical location and their age,” commented Levine. “Race, religion and income appear to have less importance in the overall profile by nearly two to one.”

Having trouble choosing a flattering photo or writing a winning essay? One of iMatchup.com's romance consultants will lend a hand.

About iMatchup

iMatchup.com is an Internet based dating site launched in November 2002. Since its inception the site has grown by approximately 10,000 new subscribers per day. It is one of the fastest growing dating sites receiving over 500,000 visits per day. iMatchup.com is a community of singles where people can be themselves and connect in a safe, secure, fun and exciting environment.

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